A brand new logo for a new era at Peugeot. A design that hopes to carry the key to the new identity of the French manufacturer into 2021 and beyond. The driver of Peugeot’s revival, future Peugeot’s design logo will now have a new energy to it. It has been simplified, is dynamic and has a new resonance to which Peugeot is exhibiting elegance to this new brand identity.
Peugeot have re-imagined a retro version of the historic emblem, it’s also one of the biggest changes in decades. The ‘classic’ logo has been adapted to a more two-dimensional version to fit with the digital age. They’re joining the ranks of VW, Nissan and BMW who have similarly reimagined logos in recent years.
CEO Linda Jackson celebrated Peugeot’s successes and emphasised how the brand has been significantly moving upwards and more into electrification in this new era.